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What is #WatsonsKOL?

An influencer partnership program that connects beauty enthusiasts from the Asian region. It's a celebration of Watsons' values: diversity, positivity, and belonging.

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No matter where you are from, no matter the number of followers you have, we value unique content creators that align with our brand value in helping others to Look good, Do good, and Feel great.

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Be You, Be Radiant
with #WatsonsKOL influencer program

At Watsons, we believe that beauty is more than skin deep. It’s about being yourself, expressing your personality, and embracing your uniqueness. That’s why we want to partner with influencers who share our vision and values, and who can inspire others to “Be You, Be Radiant” with Watsons!

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What is

What is #WatsonsKOL for?

We are looking for people who embody our motto…

Image by Codioful (Formerly Gradienta)

Be You

True to yourself and have your own beauty beliefs. Not afraid to express your personality and style through your content

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Be kind

Be respectful and supportive of others. Spread positivity in the community

Be Radiant

Let your natural beauty shine from the inside out. Love to try new beauty innovations and share your beautiful stories and tips.

Be inspired

Inspire others with your passion

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Be empowered

Be creative and a trendsetter. Eager to learn and grow from peers and insiders


Key Dates

Mar 1, 2024

Application open

Mar 15, 2024

Application close

Mar 22, 2024

2024 WatsonsKOLs announced


#WatsonsKOL Perks

Early access to local market’s latest launches and products



Invitations to local exclusive events and networking opportunities

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As a #WatsonsKOL, you will get access to exclusive perks, such as:

Learning and growth resources from peers and insiders


Chances to feature on our social channels and so on

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Frequently Asked Questions

Anyone with an active public Instagram, who is enthusiastic about beauty and ambitious to become the face of Watsons!

If you think you have what it takes to be a WatsonsKOL, don’t hesitate to apply and join our amazing community of beauty enthusiasts. Simply click the "JOIN NOW" button below and fill out the application form.

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