What is #WatsonsKOL?
#WatsonsKOL is a special influencer program which started as #WatsonsBeautyBox in 2019, awarded with the Best eCommerce Campaign – Influencers – eMarketing Asia eCommerce Award 2020 Singapore. #WatsonsKOL engaged the most representable, inspiring storytellers in social media from Asia to share their beauty beliefs, beauty tips & interests.
a trend setter
Love to try new beauty innovations & share your beauty stories in social media
True to yourself & have your own beauty beliefs
Want to be part of Asia No. 1 Health & Beauty retailers ambassador
Make authentic connections & grow your social media followers
Reveal your natural beauty with us!
Selected KOL members will form a partnership with Watsons and work on a variety of campaigns and marketing initiatives throughout the year. See the full range of opportunities below.
Get early access to some of the industry's launches and try on the products before the market launch.
Being invited to Watsons exclusive VIP events & connect with other influencers & industry insiders.
Share and learn from peers & insiders, to help you achieve your goals.
Your chances to feature in Watsons videos & campaigns, & reach out 12M of social fans.
How it works
Frequently Asked Questions
Click the Apply button & fill out the application. Be sure to read the Applications Terms before submitting your applications.
Send us a 30s video to tell us your passion & mission of being #WatsonsKOL.
2023 #WatsonsKOL announced
Anyone with an active public Instagram who is enthusiastic about beauty and ambitious to become the face of Watsons! No matter the number of followers you have, we value unique content creators that align with our brand value in helping others to Look Good. Do Good, Feel Great.
Anyone with an active public Instagram who is enthusiastic about beauty and ambitious to become the face of Watsons! No matter the number of followers you have, we value unique content creators that align with our brand value in helping others to Look Good, Do Good, Feel Great.